12 good positioning statement examples + how to write one

Types of Brand Positioning Strategies · Marketers position the brand based on how they want it perceived by the target audience · Cost-driven positioning –

strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally

brand positioning “A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To

positioning Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position,